Somerset’s market towns – places like Wells, Frome, Glastonbury, Castle Cary, and Ilminster – have been gathering points for centuries. The first thing you notice as a family is the pace. It is slower, friendlier, and built for wandering. Streets are compact, so children can walk a few steps without disappearing into a crowd. Stallholders often greet you with a smile and a sample. That combination makes a market day out feel both relaxing and enriching.
Unlike a trip to a large shopping centre, a market town invites conversation. Your children can ask where the apples came from, watch a potter shape a bowl, or choose a handmade gift for a grandparent. It is a gentle introduction to the idea that food and crafts have a human story. And because most towns have parks, rivers, or abbey ruins nearby, you can stretch the visit into a full day without spending a fortune.
You will find seasonal produce that reflects the Somerset landscape. In May, look for asparagus. June brings strawberries and broad beans. Autumn offers apples, cider, and pumpkins. Cheese stalls often sell farmhouse cheddar, creamy brie, and blue varieties made with milk from herds you can see grazing on the Levels. Bakers display sourdough, focaccia, and traditional lardy cake. Butchers offer rare breed sausages and pies. You might also spot preserves, chutneys, honey from local hives, and fresh eggs.
Producers are usually happy to chat. Ask them: What is in season? How should I store this? What is your favourite way to use it? Children can try a tiny piece of cheese or a slice of apple. It is a gentle way to introduce new tastes without pressure. Bring a cool bag and some cash. Many stalls now take cards, but a ten-pound note is handy for small purchases. Remember that some stalls only appear on certain days, so check ahead.
Craft stalls offer pottery mugs, woven baskets, knitted hats, wooden spoons, silver jewellery, beeswax candles, hand-poured soaps, and linocut prints of the Somerset Levels. You can meet the maker. Ask how they learned their craft. Children might be fascinated by a spinning wheel or a potter’s wheel. A handmade gift says you thought about the person. A scarf from local wool, a print of Glastonbury Tor, or a small clay bowl for a child’s treasures all carry meaning.
Prices vary. You can find pocket-money items like a felted acorn or a painted stone, as well as investment pieces. Supporting small businesses means your money goes directly to the person who made the item. That is a good feeling to share with your family. Encourage children to ask questions: What is it made from? How long did it take? They will learn that craft is a skill, not just a product.
A little planning makes the day easier for everyone. Use these tips to keep things calm and enjoyable.
If you have a pushchair, check the market layout. Some are on flat squares, others on slopes. Toilets are usually available, but may be a short walk from the market. Markets often go ahead in light rain, so pack waterproofs. A little flexibility goes a long way.
After you have filled your bags, explore the town. In Wells, walk to the moat and watch the swans ring a bell for food. In Frome, the independent quarter has bookshops, vintage shops, and a river walk. In Glastonbury, the abbey ruins and the tor offer a gentle climb with views. In Castle Cary, the old market house and pretty streets reward a wander. Many towns have a museum, a library, or a park with a playground.
Pack a picnic and eat by the river or in a churchyard. This turns a market visit into a full family day out for very little money. You might also find a second-hand bookshop where children can choose a holiday read. Or a tea room where you can share a slice of cake. The key is to let the day unfold without rushing. Somerset’s market towns are small enough to feel safe, but interesting enough to keep everyone curious.
When you buy from a market stall, you are not just buying a product. You are supporting a family farm, a small bakery, or a craftsperson working from a spare room. More money stays in the local economy. Children learn that food has a season and a story. They see that gifts can be made by hand, not just ordered online. It is a lesson in value that goes beyond price tags.
Next time you are planning a family day out, skip the retail park. Head to a Somerset market town. You will come home with a full basket, a lighter wallet in the best way, and a happy, tired family. And maybe a new favourite cheese. The stalls will be there again next week, ready for another chat.